From Swiftie Fan to Creative Founder: My Journey

Oh Hi! I’m Ariel — a lifelong Taylor Swift fan who’s been singing along since Tim McGraw first hit the airwaves. What started as teenage fandom turned into something much bigger: a passion that grew into a full-blown creative business.

About a year before the Eras Tour began, I started making friendship bracelets — just for fun, just for me. I never expected that tiny spark of inspiration to ignite a whole new path. One bracelet became ten… then twenty… then a whole shop full of handmade, Swiftie-inspired creations.

Thanks to the incredible support and kind words from fellow fans and amazing customers, I realized this wasn’t just a hobby — it was something I loved. So, I took the leap and built an online shop to share my work with the world.

 Whether you’ve been a Swiftie from the start or just discovered the magic, I hope you find something here that speaks to your heart the way Taylor’s music has always spoken to mine.